Have We Been Lied To?

Have We Been Lied To?, formerly known as 10 Billion Lives, is changing hearts, minds, and diets by the thousands!

Our dedicated staff and volunteers offer passersby $1 to watch the video – an outreach method known as "pay-per-view." After watching, viewers are encouraged to decrease consumption of animals and work towards a vegan diet. The results speak for themselves - more than 80% of viewers commit to eating fewer animal products!

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