"Saving Our Planet - One Bite At a Time" -- October 2004

Table of Contents


World Farm Animal Day Registration Still On

There's still time to represent your city and state for this election year's special observance of World Farm Animals Day! All you need to do is review the WFAD Action Center Guidelines, get together with a couple of friends, then register your event to see it featured among the hundreds in the Global Events Directory. Upon request, we will send you an Event Pack containing color posters, handouts, stickers, and more.

World Farm Animal Day, on October 2 (Gandhi's birthday) is the one day a year when every caring person is conscience-bound to do something to memorialize the billions of cows, pigs, tukeys, chickens, and other innocent, sentient animals who suffer each year in the world's factory farms and slaughterhouses. You provide a few hours of your time, and we provide guidance, exposure, and the materials.

This year's World Farm Animal Day observance is joining the national political fray. We are sending copies of the Farm Animal Platform to candidates for national and state offices and placing vigils featuring the platform at state capitols and other government offices. Hundreds of activists and other caring folks are conducting vigils, exhibits, tabling, and video screenings in six hundred communities in all 50 states and 20 other countries. (See Global Events Directory.)


Billboards & Bus Cards Going Up in 10 Cities

FARM and IDA are putting up hundreds of giant billboards and bus cards exposing farmed animal abuse and promoting veganism in ten major metropolitan areas. The 23x11' billboards show a sow in a metal stall and urge "Save Some Lives - Yours and Theirs - Go Veg! The interior bus cards, with much longer reader exposure, go into more detail. The likely locations are Atlanta, Baltimore, Cleveland, Houston, Los Angeles, Milwaukee, Oakland, Philadelphia, San Francisco, and Washington.

Billboards and bus cards are an excellent outreach tool. They impart a sense of authority and mainstream acceptance to our message. They are seen by commuters at least 20 times. The space is donated by the advertising company or transit system, so that all we have to cover is the costs of printing and posting, which are $250 for a billboard and $5-10 for a bus card.

We would welcome your sponsorship of 1-2 billboards or any number of bus cards.



Sabina Fund Awards 20 Grassroots Grants

The FARM Sabina Fund has awarded 20 grants this year to grassroots groups around the world for exposing the devastation of animal agriculture and promoting vegism. The U.S. groups are Compassion Over Killing, Eco-Animal Allies, Justice for All Species, and Mercy for Animals. Nine Indian coalitions, each comprising 5-12 groups, are Community Development Center, Deepalaya, Indian Social Service Institute, People Association for Rural Women Development, People's Organization for Rural Health...and Economic Development, Set-Win, Society for Amelioration of the Poor and Downtrodden, Society for Community Development Project, and Women's Organization for Rural Development. Other overseas groups are Anonymous for Animal Rights (Israel), Empatia (Poland), Joy Remoment Project (Kenya), Nigeria Vegetarian Society, Romanian Alliance for the Protection of Animals, VegePets (The Netherlands), and Yes Future! (Russia).

The Fund honors the memory of FARM President Alex Hershaft's mother, Sabina, who passed away on February 14, 1996. Since 1999, we have awarded well more than $100,000 to 100 grassroots groups in the U.S. and 30 other countries. Many have no other funding for vegetarian projects.

Please contact the Sabina Fund to sponsor a deserving project.


Meatout Mondays - Effective Outreach Tool

Meatout Mondays is an attractive, colorful, free weekly e-newsletter containing a delicious veg recipe, a veg product or book review, an inspirational message, and a nutrition/health article, all designed to help your family, friends, and neighbors kick the meat habit. In the past year, the mailing list has grown to nearly five thousand through word of mouth.

We invite you to help promote this effective outreach tool by subscribing your family and friends or by requesting colorful promotional postcards suitable for tabling or leaving around at your company lunch room or school cafeteria.


Help FARM Continue Our Work For the Animals

We all have a burning need to alert other people to the tragic impacts of animal agriculture on animal welfare, environmental quality, and human health. FARM can help you get this message out through the mass media, through outdoor advertising, and through grassroots events. But FARM, in turn, needs your help to keep its educational operations going.

There are six ways that you can help FARM get your message out:

• Join FARM at the highest level you can afford (monthly payments available)
• Make a special donation to FARM or to one of our eight annual programs
• Donate through your employer's payroll deduction plan (our CFC number is 1805)

• Donate appreciated securities or real estate to gain double tax benefits
• Donate your services (organizing, printing, advertising, air miles, office equipment)
• Plan your giving through a will, or a charitable trust, to ensure that our work goes on
• Sponsor a grassroots project through FARM's Sabina Fund

For additional details, please visit our donation page.

FARM Heroes

This column cites the people who ensure FARM's survival and effectiveness - the directors, the staff, and major donors.

We continue this month with our senior staff: Frank Gomez, Marissa Konel, and Robert LeMar.

Frank J. Gómez is FARM's Program Coordinator, handling World Farm Animals Day, Meatout, Gentle Thanksgiving, and the annual conference. Frank went vegetarian in his high school senior year. At the University of Florida, he became a vegan and co-founded Animal Activists of Alachua, one of the most productive college groups in the U.S.

Marissa Konel is our Media Coordinator, responsible for Letters From FARM, news releases, and contacts with public officials. She was raised with compassion for all living beings and always felt a strong connection to animals. Ultimately, her desire to end animal suffering and hunger and to improve environmental quality brought her to the AR movement.

Robert LeMar joined FARM nearly two years ago as our Graphic Designer & Webmaster chiefly responsible for the much improved appearance of FARM's publications and web sites. The position has helped him to express his long-term interest in animal rights and veganism. Robert is an accomplished artist and has sold a number of his paintings.


FARM is a national nonprofit public interest organization touting a plant-based diet and humane treatment of farmed animals. We operate seven national programs: Great American Meatout, CHOICE, World Farm Animals Day, Gentle Thanksgiving, Letters From FARM, Sabina Fund, and AR National Conferences.

FARM is supported entirely by donations from caring folks like you. Because our staffers take reduced or no compensation, our overhead is below 5%, so your donations go directly to support our programs.



10101 Ashburton Bethesda MD 20817 info@farmusa.org
888-ASK-FARM


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