What is Pay-Per-View?
Pay-Per-View is an innovative new outreach strategy where activists set up in public, busy locations and offer people $1.00 to watch a 4-minute video about the horrible treatment of animals on farms.
After learning the shocking truth, viewers are encouraged to decrease consumption of animal products and work towards a vegan diet.
Why Pay-Per-View?
Quite simply, it works! Follow-up surveys demonstrate that over 50% of respondents have reduced animal product consumption after watching the video.
Pay-Per-View exposes people to the harsh reality of animal agriculture in a way that most other outreach cannot. With headphones on and a privacy enclosure around their screen, each viewer is intimately engaged in what they are seeing. Viewers often tear up or become angry after watching the video, and our coordinators turn that passion into action by suggesting a road towards a vegan diet.
Recent Events
1/18/12 - 18 viewers - UNLV, Las Vegas, NV
1/18/12 - 91 viewers - Cuesta College, San Luis Obispo, CA
12/27/11 - 57 viewers - Suburban Station, Philadelphia, PA
12/11/11 - 47 viewers - Suburban Station, Philadelphia, PA
12/8/11 - 18 viewers - Mojo's Cafe, Ogden, UT
12/8/11 - 17 viewers - University of Toronto, CAN
11/30/11 - 107 viewers - UCSD, San Diego, CA
11/30/11 - 64 viewers - UTA, Arlington, TX
10/31/11 - 64 viewers - Hancock College, San Luis Obispo, CA
10/20/11 - 27 viewers - WSU, Ogden, UT
10/17/11 - 86 viewers - Cal Poly, San Luis Obispo, CA
10/16/11 - 133 viewers - Escondido Street Fair, Escondido, CA
10/14/11 - 34 viewers - UCF, Orlando, FL
10/14/11 - 76 viewers - Carleton University, Ottowa, CAN
10/8-10/9/11 - 150 viewers - Atlanta Pride, Atlanta, GA
10/6/11 - 70 viewers - Farmers Market - San Luis Obispo, CA
10/5/11 - 100 viewers - WSU, Ogden, UT
10/3/11 - 55 viewers - Yale, New Haven, CT
10/3/11 - 41 viewers - State University, St Cloud, MN
10/3/11 - 77 viewers - UNM, Albuquerque, NM
10/3/11 - 164 viewers - Castro St. Fair, San Francisco, CA
10/2/11 - 104 viewers - SF Vegetarian Festival, San Francisco, CA
9/30/11 - 16 viewers - New College, Sarasota, FL
9/28/11 - 30 viewers - University of Georgia, Athens, GA
9/28/11 - 90 viewers - UTA, Arlington, TX
9/23/11 - 128 viewers - Arlington Street Fair, Poughkeepsie, NY
9/22/11 - 15 viewers - UCF, Orlando, FL
9/7/11 - 99 viewers - Santa Rosa JC, Santa Rosa, CA
8/29/11 - 259 viewers - SJ State University, San Jose, CA
8/25/11 - 215 viewers - UC Berkeley, Berkeley, CA
8/23/11 - 102 viewers - SF State University, San Francisco, CA
8/22/11 - 149 viewers - Sonoma State University, Sonoma, CA
7/29/11 - 25 viewers - Off The Grid Fort Mason, San Francisco, CA
7/14/11 - 100 viewers - Harry Potter Premier, Daly City, CA
7/9/11 - 29 viewers - Whole Foods Haight Street, San Francisco, CA
7/4/11 - 44 viewers - Capital Mall Independence Day, Washington, DC
6/26/11 - 425 viewers - SF Pride, San Francisco, CA
6/26/11 - 42 viewers - Safeway BBQ Battle, Washington, DC
6/25/11 - 394 viewers - SF Pride, San Francisco, CA
6/21/11 - 15 viewers - Metro Center Station, Washington, DC
6/20/11 - 28 viewers - Union Square, San Francisco, CA
6/12/11 - 150 viewers - Haight Street Fair, San Francisco, CA
6/12/11 - 254 viewers - Capital Pride Festival, San Francisco, CA
Bring PPV to Your Community
We would love for you to join us in bringing this highly effective campaign to your area, and we look forward to Pay-Per-View becoming the go-to form of outreach for many activists. For your first event, FARM provides all new coordinators with:
But we don't stop there! Once you've successfully held an event or two, we send you high quality privacy enclosures, durable corrugated plastic signs, and clipboards. If you keep bringing more views, we'll begin supplying you with more equipment to improve and grow your PPV set-up, enabling you to reach more people. We can provide anything from headphones and digital video players for our newer coordinators to TV's and even mobile carts for our most dedicated and successful activists!
And after several successful events, as a reward for their dedication, coordinators can begin earning cash rewards for every viewer they obtain. Pay-Per-View not only changes diets and saves lives, but it can help your local organization or school animal rights club earn funding for future events.